To use a platform like Facebook to market business having a following of around 62k one can start to earn through Facebook in several methods. First one will have a platform of advertising for companies,products,events etc.As a matter of fact 60000 minute of live coverage pays on Facebook due to a large number of people watching secondary school games at the moment it may drive to a motive of live coverage.If Kevin has a certain talent he may explore his talent through the platform to maximize viewers and add followers hence that would lead to support of a talent to the large audience examples has skill in cooking make use of small video tapes post on account to market your talent and increase a way to earn in life.Monetization of his account will verify him to payment by Facebook.That could be my suggestion on how he would earn from Facebook.