10 Small Business Ideas in Kenya for the World Cup Season

It is a massive business season for anyone willing to spot opportunities and take action.

Every four years, the FIFA World Cup creates more than just football excitement.

It creates spending opportunities worth millions. Fans gather in homes, bars, pool table dens, restaurants, and football viewing dens to support their favorite teams. Wherever crowds gather, money changes hands.

A smart businessperson knows this. While most people focus on the matches, unaweza make doh uki-focus on the opportunities around them.

From food and drinks to entertainment and merchandise, the World Cup season inaweza kuwa one of the best times to start a small business.

If you have been looking for a low capital business idea, this could be your chance to tap into a ready market and make extra income throughout the tournament.

A football viewing centre can attract dozens of fans looking for a comfortable place to watch matches.

Whether you use a large TV or projector, the goal is to create a place where fans can enjoy the game together.

You can charge an entrance fee of between KSh 50 and KSh 200 per match and earn even more by selling snacks and drinks

If your base iko na good vibes, watu watakuwa wanarudi every game.

Food and football always go together. Fans spend hours watching matches and many will buy food before, during, and after the game.

Popular options include chips, smokies, sausages, mutura, boiled eggs, roasted maize, and nyama choma.

Ukipata location poa near a viewing centre or busy estate, unaweza move stock mbaya sana. Cheki: Is Selling Smokies and Sausages a Good Biz?

People need something to wash down their food while watching football. Soft drinks, energy drinks, fresh juice, and cold water can generate consistent sales during match days.

You can increase profits by creating meal combos that include food and drinks.

Hii ni biashara simple but volume inaweza kuwa kubwa sana during major matches.

Victor alianza McGray Juice biz na capital ya KES 5,500, but before uanze cheki: Is Selling Fresh Fruit Juice a Good Biz?

Every World Cup creates new football fans overnight. Suddenly everyone is supporting Argentina, Brazil, England, France, or Portugal.

This creates demand for jerseys, scarves, caps, flags, and other football merchandise.

You can sell through WhatsApp, Facebook Marketplace, Instagram, or physical locations near viewing spots. Ukijua team zenye ziko trending, unaweza make serious profits.

Read also: How to Make Money from Sports in Kenya (Without Getting Burned)

Not everyone wants to watch football though. Some people want to play it virtually.

If you have access to a PlayStation and a TV, you can organise FIFA or EA Sports FC tournaments.

Charge participants an entry fee and reward winners with prizes. Gamers hupenda competition na bragging rights, so hype ikikaa vizuri unaweza attract many players.

Biz ya Play Station ni poa? Francis ana-share details, ako na biz ya PS pale Kenyatta University.

Popcorn remains one of the easiest small businesses to start with limited capital. It is affordable, easy to prepare, and loved by people of all ages.

During the World Cup, you can sell popcorn near viewing centres, bus stages, schools, and busy streets. Profit margins zake ni clean and the startup costs are relatively low.

One advantage of mobile hawking is flexibility. Instead of waiting for customers, wewe ndio unaenda where the customers are.

You can sell whistles, vuvuzelas, snacks, flags, drinks, and other football themed items.

During major matches, crowd movement huwa mingi and that creates plenty of opportunities for sales.

The World Cup generates endless content opportunities. Fans celebrate, react, debate, and share their opinions online.

You can record fan reactions, create football memes, post match predictions, interview supporters, or run a football focused social media page.

Gen Z wameonyesha content creation si mchezo and a good page can attract sponsorships and monetization opportunities.

Cheki: How to Start Content Creation on a Budget — Lessons from Lynn Tezz

If you have a strong voice and know how to entertain a crowd, this hustle can work for you.

Bars, football viewing centres, and fan zones often need someone to energise the audience before and during matches.

Kama uko na confidence na unaweza keep the crowd engaged, hii inaweza turn into a good side hustle.

Football fans love memories. A simple smartphone or camera can help you earn money by taking photos during match screenings and football events.

You can print photos instantly or share digital copies for a fee. Ukiwa creative na angles zako, people will gladly pay for quality pictures with their friends and fellow fans.

Before starting any business, make sure you comply with local regulations.

Depending on your hustle, you may require a Single Business Permit from your county government, a food hygiene certificate if you are handling food, a proper sports broadcasting subscription if running a viewing centre, pool table den and relevant music licences if you play music publicly.

Playing by the rules helps you avoid unnecessary fines and interruptions during the tournament.

The World Cup is more than a football tournament.

It is a massive business season for anyone willing to spot opportunities and take action. Whether you have KES 1,000 or KES 50,000, there is a hustle you can start and grow during the tournament.

World Cup season huisha, but the customers, experience, and business connections you build can continue generating income long after the final whistle.