A MESHERS’s Guide to Boosting Sales this Festive season! 🇰🇪🎉

How can you boost your sales and catch some of that money going around?

Paul Githaiga reports.

We just had a live Zoom session with fellow MESHers, na tulicatch mad tips on how to make December sales go wild! Hii season si mchezo – ni time ya kukamua biashara na kujipanga for Njaanuary. Check out the tips we discussed na pia a few more gems from discussions on the MESH newsfeed.👇

According to Lewis Ngunyi, creating eye-catching holiday posters ndio the ultimate move! Anadai pulling in customers by highlighting special offers, especially za unique services.

Posters ziko eye-catching instantly communicate the festive vibe. Zinaweza pull in wateja from the first glance. Tumia bold, festive colors kama red, green, and gold, with catchy Kenyan phrases like “Shangilia Christmas na Deal ya Leo.”

Usisahau kuongeza a clear call-to-action kama "Shop Now" or “Limited Offer!” Lewis pia ana-suggest kufanya posters zako mobile-friendly for easy sharing kwa WhatsApp and Instagram. A well-designed holiday poster ita-attract attention na i-boost brand presence yako, helping it stand out in a busy holiday market!

Check out this video by Peris on how to make a Christmas promotion poster in Canva for free

Hapa kuna strategy ingine fiti. Bundle top products zako pamoja as “Njaanuary Survival Packs” ama “Festive Budget Packs.” Lewis Ngunyi aliguzia hii idea kwa live session. He suggests creating bundles za top products zako at a discounted price and keeping them limited in quantity.

Zi-post na cheeky captions like “Celebrate Leo, Survive Kesho!” ujenge hype. Unaeza pia show off your bundles live on TikTok or Instagram to build FOMO vibes, kama “zimebaki only 10, hurry up!”

Unajua mbone hii idea ni poa? Bundles za budget zina-resonate na Kenyans, especially when wanajua Njaanuary iko karibu. They feel like wana-save pesa. Pia, uko na that limited-quantity allure that inawafanya wa-snap up the deal faster.

Talking about budgets – do you know how to make one? Millie will show you how.

Pricing iko tricky, but Neil Shem ana-insist usi-compromise quality ama undersell to compete. For a winning strategy, Rama Noel ana-suggest offering similar products kwa ei tofauti for different markets, but bado u-maintain premium value where needed.

Cheki, kama unauza top-quality products, highlight hio value and uonyeshe watu why it’s worth it – hii ita-boost trust na referrals pia.

Are you looking for more in-depth tips on pricing your services? Check out this guide by Cyrus. .

Perpetua Omare anasema expanding reach yako by joining associations like KEPSA and MSEA ni plan smart. Many of these groups wana-offer local and international exhibitions, na wanaweza sponsor your booth at zero cost kama you’re a full member.

Ni strategy powerful ya ku-boost brand visibility, pulling in holiday sales, na pia networking na other entrepreneurs wenye wako ready pia to hustle!

Lewis Ngunyi ali-support Paul Githaiga's idea ya running “Gift Matchmaker” live sessions. During a TikTok or Instagram Live, customers wanaweza describe watu wanataka kununulia gifts (e.g., “sis loves anything artsy,” “moms ako na crush na kitenge”) na wewe u-respond na personalized product suggestions.

Why it Works: Hii tactic ita-make shopping more fun for wateja wako na isaisie kujenga bond na customers wana-feel valued. Waki-experience tailored service kama hii, wako likely ku-return. Na pia, kuna excitement ya seeing gift ideas pop up live – ni kama Netflix special, but with gifts!

Antoni anadai, holiday season ni time ya ku-tailor brand yako as the go-to spot for unique gifts. Tweaks kidigo kwa branding yako – from holiday colors kwa social media posts to festive packaging – zinaweza make brand yako ikuwe like it’s the place to shop this season.

According to Antoni, flash sales ni formula tested for spiking sales fast. Set up time-bound flash sales kushika customers by surprise – kitu like 2-hour ama 24-hour mega discounts. Run a countdown timer kwa website yako or post updates on social media. Hii inakuza urgency, making customers act quickly to avoid missing out.

Maureen Njeri ana-warn against the dreaded “scam label.” Maintaining a strong reputation ni muhimu, especially online. Lewis Ngunyi advises that ukiwa na legit customers, engage na comments zao – ask for feedback na responses to queries ukitumia a respectful but smart approach. Hii ita-boost credibility na customers wanajua they can trust you!

Kenyans wanapenda engaging content, so make social media posts zako festive na relatable. Antoni. suggests adding festive filters ama running holiday-themed photo challenges.

Ata kitu kama creating mini-videos zina-showcase “a day in your business life” during the December rush ita-add fun to your brand. Kenyan memes, cheeky captions, na humor zitaongeza that unique Kenyan flavor that makes you unforgettable.

We’ll be adding our own festive cheer to our socials. Find us on Instagram, Tiktok, X and Facebook as @meshlife254

SEO ni kila kitu, wasee, so optimize site yako with trending holiday keywords kama “holiday gifts Kenya” ama “Christmas sales Nairobi.” Anza na a special landing page like “Our Top Holiday Deals” to help you rank higher kwa search engines during this shopping craze. SEO ina-sound kuwa dry, but ni muhimu kwa online sales!

Fanya checkout ikuwe easy! Hii ni issue bigi for online shoppers in Kenya, especially during peak seasons. Hakikisha site yako ni as fast as it can get na ina-offer payment options mob.

Hii ina-sound kama a small detail, but studies zina-show a long checkout process causes cart abandonment. And during December, watu hawana time ya kutupa. If possible, integrate mobile payment methods kama M-Pesa for extra convenience.

Trizah Achieng, anatukumbusha kitu important: “Hii festive season, kila mtu ako busy kwa hustle—kutoka boda boda, tours, mpaka hizi nganya zimejaa. Movements zitakuwa mob sana as everyone’s making that December cash. But remember, safety first ndio motto, wasee! Let’s celebrate and hustle smartly, keeping our loved ones safe and sound as we enjoy the holiday vibes pamoja.

Pssst... It’s not just on the streets. Read how to keep your biz s...!

Uko na ideas kibao sasa. From cashing in on FOMO to getting festive, uko armed with the ultimate holiday toolkit. December iko na vibes, sherehe, and a serious shopping spirit, na hii ni cue yako to make it unforgettable for your customers. Hustling smart is the game; kutoboa is the aim!

Kumbuka: vibe with your people, make ‘em laugh, and show them why supporting local ain’t just a trend, it’s the Kenyan way. So go out there, be the boldest and most unforgettable biz mtaani, and make this holiday season one for the books!

#HappyHolidays 🎄🎉✨