Copilot is Your New Brand Designer and Copy Writer — Here's How to Use It To Build Your Brand

You’ve seen the value of standing out, but cash for hiring a designer or investing in flashy marketing just isn’t there right now.

Instead, you’ve got the passion, the drive, and the creativity ya kuskuma biz, liwe liwalo.

Here’s the good news: kujenga a strong, professional brand for your biz doesn’t have to cost you a cent.

Unaweza tumia simple AI tools kama Microsoft's Copilot kuunda your biz brand, slogan, logo, and even other visual assets all for FREE!

If you are having trouble trying to figure out how to design your logo, hire a professional! Post a request for a designer on the MESH newsfeed!

PS: Would you rather design a personal brand? Wanjiru shows you how.

Hannah anrun biz ya electricals inaitwa Luma Lights pale Ngong.

Anauza electricals kama light fixtures, extension cables, energy-saving bulbs, vitu mob wewe.

Recently, thanks to a few online sales on Instagram, ameona potential ya selling beyond her mtaa yake ya Embulbul.

Siku hizi anapata orders za delivery across Nairobi na mpaka other parts of Kenya. For a small fee of course.

Sasa she’s looking to upgrade her online brand ikae more professional aweze kubuild trust na kuattract more customers, but on a budget.

To do this anachukua her smartphone, data kiasi na Microsoft's Copilot, one of many free AI tools available today.

Here’s what she does na vile pia wewe unaweza achieve using AI to upgrade your own brand.

When using Microsoft's Copilot ama AI tool ingine yoyote, the magic in AI yote iko kwa prompt.

“Prompt” ni just the message you type to ask the AI to do something.

Using Microsoft's Copilot nikama kuwa na a branding professional, writer, na creative partner all in one hapo kwa phone yako.

But just like vile lazima upee Fundi clear instructions kupata kitu unataka, the same applies here. (Ama utashangaa 🤣)

The quality of your prompt affects the quality of the output.

The more details unapea AI (about biz yako, your audience, your tone), the more useful, customized, and powerful the results will be.

Sio about being perfect. Ni about being clear. And the good news? Anyone anaweza learn kuandika better prompts with just a little practice.

⚠️ Kaa rada: Microsoft's Copilot na all other AI can also make mistakes. So usichukulie kile kitu inakupea kaa gospel.

Always trust your own judgement and biz knowledge. Wewe ndiye umeenda shule, sio AI.

The clearer and more specific your prompt is, the better the result.

For example, badala ya kuandika:

Hannah kwa prompt yake anasema kitu kama hii:

“I run a small business called Luma Lights. I sell electrical equipment and lighting fixtures from my shop in Ngong but deliver across Nairobi and Kenya. I want to update my brand with a slogan and visuals that make my business look and feel trustworthy and modern, appealing to young professionals and homeowners who care about safety, modern looks and quality electrical products.”

💡 Pro Tip: Pea the AI model your biz name, what you sell, who your audience is, na what tone you want. Kumbuka, the more details you give, the better the output!

Hannah anataka a short and memorable slogan for her Instagram bio, na kwa packaging stickers za delivery. Anapea Copilot this prompt:

Prompt:

"Create five slogan ideas for that would be suitable for Luma Lights. We are a small Kenyan business that sells electrical equipment, lighting fixtures, and tools. The business is focused on safety, quality, style and affordability. The tone should be fun, modern and trustworthy."

Microsoft's Copilot inampea hizi suggestions:

1. "Safe Smart Lights"

2. "Lighting Up Kenya"

3. "Bright Lights"

4. " Quality Meets Current."

5. "Stylish Electricals."

Anachagua number 5. Kumbuka hizi ni suggestions, so pia unaweza pata Inspo uamue kuibadilisha kiasi. Hakuna sheria hapa.

For her bio na WhatsApp Biz profile, anatumia hii prompt:

Prompt:

“Write a short and engaging business description for Luma Lights that can fit in an Instagram bio. Mention that we offer delivery across Nairobi and Kenya, and focus on lighting, switches, tools, and home electricals.”

Result anapata ni:

Quality, Stylish lighting & electricals for your home. Delivery across Kenya 🇰🇪. DM to order.

Next, Hannah anadai kutengeneza logo kali inakaa clean, modern, na stylish kama biz yake. Pia ikuwe kitu anaweza tumia across all her platforms.

Microsoft's Copilot iko na AI image generator. Wewe unahitaji tu ku describe the image you want, and it’ll create it for you in seconds.

To use it, simply start chat mpya and ask Microsoft's Copilot to generate images based on your prompt. Na hii option, hakuna haja ya kuenda to a different tool ama ku create a separate account or app.

Hannah anapea this prompt inside Microsoft's Copilot:

Prompt:

“Design a minimalist logo for my Kenyan business called Luma Lights. The logo should include a stylish and unique icon related to electricity or lighting (like a bulb or plug), and clean, bold text. The colour theme should be red, black, and a touch of yellow. Include my tagline ‘Stylish Electricals’ below the logo.”

After a few attempts, hii ndio ilimbamba:

Pia anatoa her profile pictures for social media from this logo, which looks like this:

💡Pro Tip: AI doesn’t always get it right kwa your first attempt. Ambia Microsoft's Copilot to regenerate until you find kitu ume like.

Once umetosheka, you can save it and crop/resize it using your phone’s editor.

Now that Hannah ako na logo mpya, anahitaji visuals zingine for her biz profiles, especially Instagram and Facebook.

Anatumia Microsoft's Copilot ku create:

Instagram Highlight Covers

Prompt:

“Create a set of 5 simple icon-based Instagram highlight cover images for Luma Lights. The icons should represent: Lighting, Tools, Home Solutions, Delivery, and Offers. Use the brand colours: red and yellow.”

Results:

For her Facebook biz page, Hannah anataka a clean, promotional banner.

Prompt anatumia inakaa hivi:

“Create a realistic, horizontal photo of a modern home interior featuring a stylish mix of lighting and electrical products—like pendant lights, lamps, switches, sockets, all displayed naturally in a lived-in setting. The overall colour palette should include red, yellow, and black accents throughout the room. The image should feel warm, well-lit, and inviting, with no text or branding, just the home and products.”

Results:

After kujaribu mara kadhaa, hii ndio picha anapenda:

Anarealise inakaa a little plain, ukikumbuka anajaribu kuskuma biz, so to make it more promotional, ana upload it to Canva and anaongeza some text na details to make it more attractive.

Hii ndio is her final Facebook cover:

To learn how to make promotional materials using Canva, cheki 👉🏽 hii article hapa.

Hannah pia anataka kuanza kupost consistently kupata more clients online thru TikTok na Instagram na kupromote new products analeta kwa shop. Microsoft's Copilot pia inaweza kusaidia na content ideas.

Prompt ya Hannah inakaa hivi:

“Give me 5 short TikTok or Instagram Reels ideas for Luma Lights. I want to promote our lighting products and tools. Keep the ideas simple, fun, and suitable for my Kenyan audience.”

Microsoft's Copilot ina suggested hizi ideas kali:

Just like Hannah, unaweza jenga a professional brand bila any fancy apps ama budget kubwa. All you need is:

✅ Smartphone yako

✅ An idea of what unataka kufanya

✅ Microsoft's Copilot

✅ A bit of practice kuandika prompts poa

You don’t need to know everything about branding.

Anza start small, kuwa clear na detailed na prompts zako, na keep improving as you go.

Fungua Microsoft's Copilot, and start building brand yako for free!

Do you need a biz loan to get a smartphone or laptop to run your hustle?

Check out our loans in the opportunity section.