Is Makeup Artistry a Good Biz?

With the rise of photography, videography, and digital content creation, the demand for skilled makeup artists continues to grow. But is it a good business to pursue? Denis Karari, a full-time makeup artist, shares his honest take on the profession, its challenges, opportunities, and why he’s passionate about it.

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According to Denis, “A makeup artist is someone who enhances the beauty of women and men, especially for photography and videography.” Hii craft ina require msee kuwa technique na creative, ili ku’turn everyday faces kuwa expressions ya art yenye ina’tell a story, ku’match a theme, ama kupea msee confidence.

Kuwa a freelance makeup artist haikosi kuwa na its hurdles. Denis points out risto ya client cancellations kuwa one of the biggest challenges. “Sometimes you plan and prep for a client, and they cancel last minute.

That really affects your workflow and income.” Pia ana highlight the economic aspect. “The inflation of the dollar... I think Makeup was more affordable compared to now, if you know you want something that is quality. Makeup is also quite expensive especially if you are an upcoming artist.”

Despite hizi obstacles, Denis ako passionate juu ya biz yake. “The freedom and creativity in this field is what I love the most,” he says. “Seeing the end result of a look I’ve created motivates me every time. It’s that transformation that keeps me going.” Pia yeye hu’embrace the competitive side ya hii industry. “For ‘girly guys’ like me, makeup is more than just skill; it’s talent.”

Denis ana believe ukiwa na as little as Ksh 50,000, msee anaeza anza journey yake in makeup artistry. “You need to look professional, actually you should have a makeup box or a kit, but kama hauwezi afford unaeza tumia kikapu, pia mimi nishawahi tembea na kikapu.”

For Denis, social media ili’play a key role ku’get his first clients. “I had an advantage of social media na maybe friends who had referrals it took me like four months.” Ana’explain kuwa once msee ame’master skill yake, the earnings inaeza kuwa impressive.

“On a good day, unaeza fanyia Ksh 20,000, na on the lower end inatagemea na what you charge, mimi ucharge 2500. Hio 20k sio full profit because you have to deduct vitu kadhaa. Some products huisha haraka kama concealers, lashes, na primers, uki deduct unapata unabaki na maybe tuseme 7k.”

In Denis Karari’s view, yes. Ukiwa na passion, skill, na discipline, makeup artistry inaeza kuwa biz fiti na financially rewarding.

Ni biz ina ku’allow kuwa na self-expression, growth, na endless possibilities in the beauty and entertainment industries. Denis anaendelea ku’inspire through his work na presence yake online. Anapatikana kwa social media under the name Denis Karari.