Is Spirulina Farming A Good Biz?
From Nakuru’s Soilo area, Doane Basweti is building a purpose-driven agribusiness focused on health and wellness
His venture specializes in growing and selling 100% pure spirulina powder, handled entirely in-house from cultivation to harvesting and processing.
No additives, no shortcuts. Just clean, natural spirulina sourced directly from the farmer.
Doane’s business focuses solely on spirulina powder, a conscious decision aimed at preserving the supplement’s full nutritional value.
According to him, powder form retains all the essential nutrients and delivers maximum benefits.
Spirulina is known to support energy levels, boost immunity, improve joint health, and enhance overall body wellness.
The product is positioned as natural, effective, and affordable — qualities that are often missing in many health supplements available in the market.
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The idea to start the spirulina project came from observing a real problem within his community.
Many people needed health supplements, but most quality options were either too expensive or their source and safety were questionable.
This pushed Doane to act.
His core belief is simple: health should not be a luxury. By growing spirulina himself, he ensures quality control while keeping prices affordable.
His daily motivation comes from seeing real impact, people feeling better, gaining strength, and managing chronic pain naturally.
Capital needed to start spirulina farming
Ku-start hii project ilihitaji around KSh 50,000. Capital alipata kupitia support ya EWB Israel, na hiyo ilimhelp kuset-up kila kitu properly.
Alianza small, akajifunza on the way, akafanya trial na errors mpaka akapata process safi.
His first customer was his mother, who was struggling with arthritis.
After noticing positive results, other family members, including grandparent, began using the spirulina.
From there, the business grew organically as word spread within the community.
Early customers came mainly through family referrals and word of mouth.
As more people experienced positive results, demand increased naturally.
Today, referrals remain a key source of new customers.
Customer retention is driven by consistency, honesty, and results.
Orders are delivered on time, communication is clear, and clients sometimes receive small appreciation gifts.
However, Doane emphasizes that the biggest driver of repeat customers is the visible health improvement experienced after using the product.
Why spirulina farming is a good biz
What Doane values most about the business is the human impact.
Hearing customers call back, happy and relieved, reporting reduced pain or improved health gives him purpose.
For him, the business is not just about sales, it is about service and impact.
Like many small businesses, challenges exist. Sales can be slow at times, payments may delay, and there are moments when he extends credit to clients in need, which affects cash flow.
Despite these challenges, he remains committed to the long-term vision of building a meaningful and sustainable venture.
Since nijioin MESH, nimegain sana. Nimelearn financial management, planning ya biz, na kufanya decisions zenye zina make sense.
Customer handling yangu imeimprove, na hiyo imechangia growth. MESH imenipea knowledge, confidence, exposure, na network ya wasee serious na hustle.
Ni space imenijenga na kunipush kufikiria bigger.
To other MESHers, he says: Kuwa consistent, plan expenditure yako, na usimix pesa ya biz na personal.
Anza small lakini uwe serious. Treat customers vizuri, deliver on time, na jenga trust hiyo ndiyo huleta repeat clients.
Invest kwa knowledge na network, uliza maswali, na tumia opportunities kama MESH.
Patience, discipline, na honesty zitafanya biz yako iwe sustainable.
Kana unadai ku-connect na Doane Basweti, click hapa!