🙌 MESH Biz' Class Week 3: Cheki Market Uko Na Ufanye Research Yako Fiti!

Market Research sounds big and scary. But it's just you trying to see who else is in the same game, and how you can get a foot in the door. .

Here's a sneaky tip: to build a great biz, learn from those who are trying to solve the same problem for your customer as you.

Kuna soo much unaweza learn from your competitors ukiwachambua fiti!

Who are they? How many options do your potential customers have?

What is their price?

How do they promote themselves?

And... Unaweza do nini kuwa different na ku-stand out?

🎯 Uko ready ku-go undercover and find out??

Share feedback yako kwa comments-questions, tips, challenges ama areas una-need support.

Do you want personal feedback? Join the live session next week! on Thursay 30th Jan 2025 at 8:00PM.

Kama uli-miss week 1, cheki hii article: Find Your Zone: Lessons from the MESH Biz Class Week 1 🌐🚀

Let's go back to James and Wambo and see what they discovered in their market research.

• Competitor: A kibanda near Gikomba.

• What do they offer? Hot, affordable meals for workers.

• What do they charge? KSh 70 for a meal of ugali, sukuma, and beef stew.

• What skills/resources do they have? Skilled cooks, bulk buying from Gikomba market, and access to cheap labor.

• What’s their weakness? Limited variety and inconsistent cleanliness.

• How could you do better?

• Competitor: A local freelance designer advertising on Instagram.

• What do they offer? Business posters, social media graphics, and logo design.

• What do they charge? KSh 500–1000 per poster.

• What skills/resources do they have? Advanced design software skills and a strong portfolio.

• What’s their weakness? Long turnaround times and high prices for small businesses.

Step 1️⃣: Identify 2–3 competitors in your industry ama biz una-do.

Step 2️⃣: Talk to them, bonga na customers wao, or research them online. Answer a few questions:

• Who are they? How many options do your potential customers have?

• What is their price?

• How do they promote themselves?

Step 3️⃣: Brainstorm how you could be cheaper, better, faster, or more unique.

Once you have an idea of how you fit into the market - you can shine with your unique offering!.

Next week, we’ll dive into the numbers, calculating your costs and figuring out how to price your product or service. Stay tuned!

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