Unique Selling Point: Define What You Want To Be Known For
Rememer how we covered the need for having a strong personal brand? In the previous article we talked about how it helps your business stand out.We all have something special to offer. But what makes your brand unique?
Tukichuka a character Joan,who is a video editor known for beautiful videos of family celebrations...selling point yake unique is about family. This resonates with families who want to cherish those special moments.
Tuunde another character, Amal, who is known as a high end nail technician, making gorgeous unique nails that last for weeks, AKA “the nail architect” Hii ndio brand Amal anataka kujilikana nayo.
So kama unataka kua kama Joan and Amal, then kuna very important questions that you have to ask yourself:
What do I want people to think and feel about me in order to make my biz a success?
Nini ndio inanimake different na macompetitors wangu?
Niko na a specific skill or experience?
Kuna a unique service or approach niko nayo in my biz?
Do I have a distinctive style or personality?
Ukiweza kujibu hizi maswali, then utajua what is your unique selling point and biz yako iko na better chance ya kusucceed.