1.compare prices of competitors locally and online competitors and offer slightly lower or same price to attract. 2.have combo offers,e.g buying both book and a drink you get a discount to attract buying both. 3,have loyalty program on loyal customers to earn points redeemable for discounts. 4.,seasonal sales where you have book promotions during back to school seasons and drinks on.offer during weekends or holidays, 5.membership discounts 6.then unique prices for certain drink flavors and books make