1: Understand what the buyer wants
Understanding the buyer is the foundation of effective selling, but it involves more than just knowing who the buyer is. Instead, it’s about identifying the experience the buyer wants to have as they consider making a purchase in your market.
2: Sell in a buyer-responsive manner
When a salesperson understands the buyer, they can engage in buyer-responsive selling. The idea here is to provide the buyer with what they want, when they want it.
- Establish trust with the buyer
Buyers like to do business with people they trust. Good salespeople view their ability to establish trust with the buyer as a core sales skill.
- Act on what the customer is saying
The best salespeople take action based on what they hear from their customer. It’s not good enough to just listen — you need to internalize what the buyer has said and then do something about it.
5.Be socially active with target buyers
Social media has given rise to the field of social selling. A lot of salespeople view their participation on Facebook, Twitter and LinkedIn as one of the more effective sales skills.
- Use a variety of marketing skills
Salespeople with advanced marketing skills tend to fare well. For example, content selling is an important skill that salespeople can use to move the buyer through the buying cycle.
7.Know your sales cycle
The type of business you're in will determine your sales cycle, which is the amount of time that elapses between an initial meeting