90% of homepages never make sales 📈

_ And they're not designed to.

It's not their job to convert.

Yet, I see some business owners making the money-murdering mistake of sending paid and organic traffic to their website homepage…

…Hoping visitors will do business with them after seeing what's on there.

It doesn't work.

It's like flushing money down the drain in advertising costs…

…And leaving a lot of money on the table, losing those visitors who could have become customers.

If you're doing this, stop using your homepages as a direct response marketing asset (they're not).

Here's why…

The typical homepage is designed to convey as all surface information about your business — in one place.

It's stuffed with multiple pitches, information overload, and multiple call-to-action (CTA) buttons… with entirely different purposes.

Customers and cold visitors don't always know what they want.

It's your job to lead them.

So when visitors land on your homepage, the overload puts them off track.

Even if they came looking for a specific product, they easily get distracted with the multiple options.

The more options you make available to customers, the harder they're able to make the buying decision.

So they land on your homepage…

Scroll, scroll.

Click, click.

Lose interest because of indecisiveness.

And bounce off the page… moving on with their lives (and forgetting about your business).

So what can you do instead — to convert visitors to buyers, and stop losing money and sales?

✅ Use dedicated landing pages for your online website marketing.

Promote a single product, offer or desired action on each page… with specific a Call To Action.

Craft conversion copy to sell that single offer on the page.

Then drive targeted traffic from suitable segments of your audience to the landing page from your ads and promotions.

✅ Use dedicated sales funnels

This helps you turn ice-cold visitors into leads who know, like, trust you, and buy from you.

Put up only one single offer.

Then you can stack up your other offerings or complementary products as upsells, cross sells and downsells.

Russell Brunson calls it the 'Value Ladder'.

✅ Use lead generation pop-ups on your website homepage

Homepages are great for branding, but not for direct response marketing.

But you can convert cold visitors who land here into leads that you can nurture and sell to later.

Create an irresistible high-value bait — a lead magnet you give out for free in exchange for the prospect's contact details.

Give it away through a pop-up on your website.

I hope this helps you get more leads and sales out of your promotions.

If you need help fixing conversion killers on your website, crafting your high-converting landing page or increasing your sales, reach out to me, and we'll have a Strategy Session where I show you the steps to achieving great sales results with your marketing copy.

Meanwhile, does your website have a branding homepage? 🤓

For all your website landing and sales page development CALL 0710 521 779