A TikToker criticized Nuvita biscuits for shrinking in size. Instead of addressing the feedback, Nuvita allegedly threatened her—through her mother—demanding the video be taken down. This sparked public backlash and calls for a boycott. Ironically, Nuvita later updated their packaging to say: “Now Bigger – 5 pcs.” As a business person, here’s the verdict: Not a good move. Threatening a content creator—especially a young one—for honest criticism only damages your brand. In the digital age, consumers value transparency and engagement over intimidation. As a mesher what's your take about such positive criticism?