Are you selling to the wrong market?

Some markets are easy to penetrate but they don’t have adequate purchasing power to support your business.

Case in point is the Kenyan Facebook, Instagram and tiktok arena which is mainly made up of college and high school students who don’t have much purchasing power. Other types of markets are quite difficult to penetrate but they have a lot of spending power.

Case in point being middle-class working community.

That being the case, you need to target the right market properly and bring the right kinds of customers aboard in the process.

Sometimes, this might take longer than expected but patience is key.