As a new person pale Gikomba looking for Mtumba bales...(continuation) 6. Jua Target Market Yako You’ll get conned if you buy bales that don’t match your customers’ needs. For example:
- Students: Go for trendy items like skinny jeans, hoodies, or T-shirts from Canada/UK. Avoid oversized or outdated items.
- Older Women: Poly dresses or official blazers sell well.
- Kids: Baby clothes or school uniforms are always in demand.
- Low-Income Areas: Grade B bales are better for affordability.
How to Research:
- Visit local markets to see what’s selling.
- Ask customers what they want (e.g., via WhatsApp groups or social media).
- Start with fast-moving items like ladies’ tops or men’s jeans for quick turnover.
Anti-Con Tip: Don’t buy a bale just because it’s cheap. A bale of swimwear won’t sell in a cold area like Limuru. Match the bale to your market.
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