Books:

Cost-Plus Pricing: Calculate the cost of producing or purchasing the book and add a markup. For example, if a book costs $10 and you add a 50% markup, the selling price would be $15. Market-Based Pricing: Research the prices of similar books in the market. If comparable books are selling for $20, price your book competitively. Value-Based Pricing: Set the price based on the perceived value to the customer. If your book offers unique insights or has a niche audience, you might be able to charge a premium. Drinks:

Cost-Plus Pricing: Determine the cost per drink (including ingredients and overhead) and add a markup. For example, if a drink costs $2 to make, a 100% markup would make it $4. Competitive Pricing: Look at the prices of similar drinks in your area. Price yours slightly below or at the same level to attract customers. Bundling: Offer drinks in combination with other products (like snacks) at a slightly discounted rate to encourage more sales.