Books & Drinks Pricing ✌️ Kwa ground do this, buying kiwholesale and selling.1. ( Drinks) Soda 500ml- Ksh.1200 selling price Ksh.1440 Profit= 240. 300ml- Ksh.780 selling price Ksh. 960 Profit= 160 200ml- Ksh.460 selling price Ksh.600 Profit= 140. Do the same to other products like books. Strategies

1. Determine Cost. Calculate the cost of drinks and books ; including transportation and other expenses.

2. Research the market This includes ; competitors - look at the prices of drinks and books offered by competitors.

Sturdy the target audience.

3. Pricing strategies ~ calculate the markup % on top to earn profit. Example if a book cost Ksh.60 to acquire and you want a 50% markup then selling should be Ksh.90. ~ Value based pricing- set prices based on perceived value to customers rather than just cost. ~ Psychological pricing- you must use pricing strategies that create a perception of value, such that pricing of a book at Ksh.59.9 I stead of Ksh.60