Coffee Farming-Business Model Canvas ☕ Hustle Idea: Coffee Farming

1. What you're selling

• High-quality coffee cherry red🍒or roasted coffee
• Organic or specialty-grade coffee
• You can also sell coffee seedlings
• Training to other aspiring farmers

2. Who you're selling to (Target Market):

• Local coffee cooperatives or factories
• Direct buyers or exporters (if you meet required volumes and quality)
• Cafés and coffee roasters (if selling roasted beans)
• Local markets or online platforms (if packaging your own brand)

3. How you'll make money (Revenue Streams):

• Sale of harvested coffee beans (Ksh per kg based on market rates)
• Premium pricing for specialty or organic coffee (if certified)
• Extra income from by-products (e.g., coffee husks for compost, selling seedlings)
• Long-term profit by branding and selling your own roasted/packaged coffee