COMMUNICATION TIPS NA CUSTOMERS Get to know them and take note of what they’re telling you. Stay involved in the conversation and make sure to ask clarifying questions if you’re not sure you understand something. This can make a good impression and ensures that you understand what your customer is saying to you. If you’ve built a good relationship with a customer, pick examples they’ll connect with. You’ll be able to explain your product or service in a way they immediately understand. Provide a good customer service each time customers interact with your business.