Consider offering traditional flavors, as well as unique options that set your business apart from your competitors. Quality Ingredients: Use high-quality ingredients to ensure that your popcorn is of the best quality. This includes the popcorn kernels, seasonings, and any other ingredients you may use. In-store promotions and events are a great way to attract customers and increase sales. If you're running a popcorn business, you can host a popcorn tasting event to allow customers to sample different popcorn flavors. Social also plays are huge factor in reaching your customers.