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HOW TO MAKE MONEY WITH WOMEN’S SHOES

Women’s fashion is fast-moving and diverse.

• Heels (block, stilettos, kitten)
• Flats and ballet shoes
• Sandals (strappy, wedge, gladiator)
• Mules and slides
• Ankle boots

Target: Working women, college students, fashion-conscious shoppers

Let’s break down the women’s shoes game in Kenya with real talk — what sells, what doesn’t, how to price, and how to stock smart.

1. Heels Types: Block, stilettos, kitten heels

Why Stock:

• Must-have for office, church, events
• Block heels sell faster (easier to walk in)
• Bold colours + nude tones = fast-moving

Retail Price: Ksh 1,500 – Ksh 3,000 Wholesale: Ksh 900 – Ksh 1,800 Sizes: 37–42 Tip: Avoid very high stilettos unless targeting events or clubs.

2. Flats & Ballet Shoes Why Stock:

   • Everyday use — work, campus, errands
   • High turnover, cheap, easy to upsell

Retail Price: Ksh 800 – Ksh 1,800 Wholesale: Ksh 400 – Ksh 1,000 Tip: Go for trendy colours and padded insoles — comfort sells.

3. Sandals (Strappy, Wedges, Gladiator) Why Stock:

   • Hot weather favourite, big seller Nov–April
   • Fashionable & versatile — casual or semi-formal

Retail Price: Ksh 1,000 – Ksh 2,500 Wholesale: Ksh 600 – Ksh 1,500 Tip: Wedges outsell flat sandals in towns like Mombasa, Nairobi West, and Nakuru.

4. Mules & Slides Why Stock:

   • Trending among young ladies, influencers
   • Stylish + comfortable = fast turnover
   • Easy impulse buys

Retail Price: Ksh 1,000 – Ksh 2,200 Wholesale: Ksh 500 – Ksh 1,200 Tip: Instagram-style mules sell — square toe, gold chains, quilted patterns.

5. Ankle Boots Why Stock (But Cautiously):

   • Seasonal — better for June–August or fashion-forward clients
   • Slow movers unless your boutique is in a trendy area or online-focused

Retail Price: Ksh 2,000 – Ksh 3,500 Wholesale: Ksh 1,200 – Ksh 2,000 Tip: Only stock a few pairs unless you know your market.

🎯 Target Audience Breakdown

1. College Students What They Buy: Flats, slides, mules, low heels Where to Find Them: TikTok, Instagram, campuses

2. Working Women What They Buy: Heels, wedges, classy flats Where to Find Them: Facebook, offices, boutiques near CBDs

3. Trendy Shoppers What They Buy: Mules, fashion sandals, ankle boots Where to Find Them: TikTok, Instagram, lifestyle markets

💡 Smart Stocking Tip Start with variety: If you are buying 100 pairs for Ksh 50,000 – Ksh 60,000, go for: 30% Heels 25% Flats 20% Sandals 15% Mules 10% Boots (max)

🧠 Bonus Real Talk “Mtumba” or grade 1 used shoes (especially heels, boots, flats) can make you serious profit if cleaned & styled well. Kenyan ladies love style and variety — You don’t need a physical shop to succeed — you need social media + consistency + delivery.

💬 I just had to share these tips — someone out there might turn this knowledge into profit. Let’s build wisely.

And if you ever need interior design, custom-made furniture, or a space transformation, I got you.

• Furnostyles Interior Solutions – Live in Luxury
• Call/WhatsApp: **0713639205
• Email: furnostyles@gmail.com We’re on Facebook | Instagram | LinkedIn

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