Copywriting is more than just words strung together to show people what your business is about. Good copywriting should reflect the values that your business holds close, while creating a lasting impact on the viewers, eventually driving them to engage in the action you want them to. And did we mention that all this should be achieved using copy that is clear, compact, and concise?  If you are still debating whether you should hire a professional copywriter, here are 5 reasons why good copywriting is critical for the growth of your business:

Good understanding of the niche for better copy quality

Creating great copy requires an in-depth understanding of the niche and subject matters within the niche. The aim is to create the perfect balance between information and relatability. Not every writer can do this , especially for smaller, less popular niches. A good copywriter makes sure to do his/her research when creating copy. A copywriter can create content for remote niches even though he\she has no personal experience within the niche.

Building brand image through effective copy

Brand image refers to how a company wants to portray itself to its audience. It affects the customer’s perception of your brand and reflects on their buying habits. Good copywriters are able to understand the image that you are trying to put forward and work to create that image through their content. Content reflects brand image through tone, language and relatability. Content that is average will reflect your company in a substandard way. The same holds true for copy that is rushed, sloppy or error ridden.

Creating value-driven content

Every sentence on your website has to serve a purpose in order to get readers hooked, You only get one chance to create a good impression and you have to be purposeful at what you write. Readers are looking for quality information and insights. A good copywriter understands all this and creates content that provides the right information along with the benefits of your offer They know how to create the necessary tone and encourage users to take necessary action.

For example, an About Us page is meant to inform while a products page is meant to sell. Copywriters understand the difference in content between these 2 pages and create unique content accordingly.

Unique insight into the audience’s frame of mind

Copywriting is about communicating with your audience. So, copy that's boring combined with average content is clearly not the way to go. Many writers make the mistake of simply stating facts about the company and products. This is ineffective as most readers expect personalized content. Copywriters know how to write for different audiences , the content they create for a bakery will not have the same tone as the content they create for an IT company. Another basic rule is listing out how the company’s products will help the consumer instead of just listing their functions, For example, “Our laptops have a large amount of RAM” is better stated as “Our laptops have all the RAM necessary for you to multi-task effortlessly.” Copywriting is not about the company, it’s about the consumers view of the company. It gives consumers a peak into a brand and lets businesses show them why they’re worth the consumers time and money. Picking copywriters because they are cheap ultimately defeats this purpose. A copywriter that doesn’t take the time and put in the work to understand the client's niche is the same as creating your own content by following Google templates. They may work sometimes but often ,it's disastrous.”

Now you know 5 absolutely critical reasons why you should pick up the phone for your free consultation call and get me on your team. 0710521779