Cost-Plus Pricing: Determine the cost of each product, including all expenses like purchase cost, transportation, rent, and utilities. Add a markup percentage to ensure a profit margin. For example, if a book costs 100 KES, and you want a 30% profit, the selling price would be 130 KES. Competitive Pricing: Research how competitors price similar products. Set your prices slightly lower to attract customers or match their prices if your value proposition is strong (e.g., better customer service or quality). Value-Based Pricing: Consider what customers are willing to pay based on the perceived value of the product. For instance, if certain drinks are seen as premium, you can charge a higher price Discounts and Bundling: Offer discounts on bulk purchases or bundle items (e.g., buy two books, get a drink at half price). This encourages more sales and helps clear inventory Dynamic Pricing: Adjust prices based on demand and seasonality. For example, school books might sell better at the start of a term, so you can raise prices slightly then.

Customer Feedback: Regularly gather feedback on pricing. If customers find prices too high, consider lowering them or justifying the price through quality or service improvements.