Credentials of Various Social Media Platforms
Facebook Facebook has around 2.89 billion active monthly users. Most are millennials and Generation X. It is an ideal platform for creating brand awareness and advertising.
Pinterest Pinterest has 416 million active users globally. It is a B2C platform and is considered ideal for visual advertising. Older millennials and relatively younger baby boomers mainly use Pinterest.
Youtube YouTube registers over 2 billion users logging into it monthly. Its audience comprises millennials and Generation Z. It is a suitable platform for creating “how-to” videos, entertainment and increasing brand awareness.
LinkedIn LinkedIn is a platform meant for professional people. It has 675 million active monthly users worldwide. The audience at LinkedIn primarily composes of millennials, and it is an ideal platform for BTS (behind-the-scenes), natural-looking media, advertising, and user-generated content.
Twitter Every day, around 186 million users visit their Twitter accounts. The main population of Twitter comprises millennials. When it comes to social media marketing, Twitter can be considered suitable for enhancing public relations and providing customer service.
Instagram Instagram can be considered next to Facebook in terms of its monthly active users, around 1 billion. The audience on Instagram is mainly composed of millennials. Like LinkedIn, Instagram is also used for BTS (behind-the-scenes), natural-looking media, advertising, and user-generated content.