
First things first, you need to have a unique selling point. What makes your popcorn stand out from the rest? Is it the flavor? The packaging? The quality? Figure out what sets you apart and use that to your advantage.
Next, you need to have a solid marketing strategy. Social media is your friend here. Use platforms like Instagram, TikTok and YouTube Shorts to showcase your product and engage with potential customers. Collaborate with influencers or run giveaways to get your name out there.
Thirdly, streamline your operations. This means optimizing your production process and finding ways to cut costs without sacrificing quality. You can also consider outsourcing certain tasks like packaging or delivery to free up more time for yourself.
Finally, always keep an eye on the competition. Know what they're doing and find ways to differentiate yourself from them. This will help you stay ahead of the game and continue growing your business.
Remember, scaling a business takes time and effort but with these tips, you'll be well on your way to success. Be precise, confident and professional in your approach and watch as your popcorn business takes off!#MESHChallenge