For Kevo to effectively use the 20k loan to grow his business, he should consider a balanced approach that involves investing in inventory, marketing, and possibly some operational improvements. Here’s a suggested breakdown:

1. Inventory (12k):

   • Earphones: Since these are likely to have a higher margin, allocate 5k to buy more or higher-quality earphones.
   • Screen Protectors: Allocate 4k to stock up on screen protectors, including options for newer phone models to attract more customers.
   • Phone Covers: Spend 3k on trendy and durable phone covers, possibly including customizable options to stand out in the market.

2. Marketing (5k):

   • Online Advertising: Use 2k for targeted ads on social media and Google. This can help reach a wider audience beyond the immediate geographic location.
   • Local Promotion: Spend 1.5k on local marketing efforts such as flyers, local radio ads, or sponsoring a small local event to increase brand awareness.
   • Loyalty Program: Allocate 1.5k to develop a loyalty program that offers discounts or rewards to repeat customers, encouraging more consistent sales over time.

3. Operational Improvements (3k):

   • Training: Spend 1k on sales or customer service training for Kevo and any employees to improve customer satisfaction and repeat business.
   • Technology: Use 1k to upgrade any necessary technology that can streamline operations and enhance the customer experience.
   • Savings/Contingency: Keep 1k as a reserve for unexpected expenses or to take advantage