For Those who Sell Online! A user spends an average time of 3 minutes on a website (depending on the niche). Now, how do we get his/her full attention and make sure that he/she takes full advantage of these 3 minutes to perform an action ? Favour images to convey your story (as for children) A picture is worth a thousand words. If a thousand words take 4 minutes to read and the most essential point of your product/service is quoted above 3 minutes, you are likely to lose a future buyer. For instance, it takes 3 minutes for the police to arrive for a robbery. In ecommerce, imagine that the police are your competitors and that images are your plan to escape them. You're going to make sure you catch your loot before those three minutes run out, aren't you? Many make sales pages full of long text that should have been placed orally in your webinar or VSL or added to your follow up in your email sequences.

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