From Broke Students to Entrepreneurs: The Greatest Shoe Hustle in Juja

Daniel and I, broke university students, stared at a pile of unsold shoes.

We had no money, no plan—just an idea that seemed crazy.

But we didn’t quit. We took a risk. What did we have to lose?

Our shoe hustle wasn’t just about sales—it was survival. Juja’s streets toughened us.

Each pair of shoes we sold was a small victory.

We convinced classmates that our shoes offered more than comfort; they offered a way out.

Then we met Kibet, the local shoe king. Competing with him felt impossible. Our sales dropped, and we faced failure.

That’s when Professor Omwami stepped in. “Don’t hustle harder, hustle smarter. Outsmart Kibet.”

With that advice, we changed our strategy.

We stopped selling shoes and started selling our story—one of resilience and grit.

Each sale became a win, a shout of “We’re still here!”

Now, we want to share our journey. The Greatest Shoe Hustle in Juja isn’t just a business guide.

It’s raw, real, and full of hard-earned lessons.

Want to know how we did it?

Get your copy of The Greatest Shoe Hustle in Juja for just 200 Ksh.

Join us on this wild ride of failure, learning, and success.