Give discounts when it is strategic, not emotional. Extend credit when the policy allows, not when guilt pressures you. Reduce prices when it fits your math, not someone else’s budget. Deliver quality because it is your brand, not because you are scared to say no. Business is not friendship. Business is not charity. Business is not therapy. Business is business. Run it with clarity, not emotions, and watch how fast it stops draining you and starts feeding you.