Growing a snack business involves a combination of strategic planning, marketing, product development, and customer engagement. Here are some steps Shally can take to expand her snack business:1. Market Research and AnalysisIdentify Target Market: Understand who the ideal customers are. This could be based on demographics, preferences, and buying behavior.Competitor Analysis: Study competitors to understand their strengths, weaknesses, and market positioning. This can help in identifying gaps and opportunities.2. Product DevelopmentDiversify Product Line: Introduce new flavors or types of snacks to attract a wider audience. Consider health trends, such as gluten-free, vegan, or low-calorie options.Quality and Packaging: Ensure high product quality and attractive, functional packaging. Packaging should be both appealing and practical for the target market.3. Branding and MarketingCreate a Strong Brand Identity: Develop a memorable brand name, logo, and tagline. Ensure consistency across all marketing materials.Digital Marketing: Utilize social media platforms (Instagram, Facebook, TikTok) to engage with potential customers. Share engaging content like recipes, behind-the-scenes looks, and customer testimonials.SEO and Content Marketing: Create a website or blog with valuable content related to snacks, such as recipes, nutritional information, and industry news. Optimize for search engines to attract organic traffic.