Here are 4 principles for stock market investing to keep you grounded:

1️⃣ Always do your research. That way you’re sure about your investment choices despite bear runs.

2️⃣Filter the noise. Negative headlines, mass panic... are just noise if you’re invested in solid companies for the long term.

3️⃣Stay consistent. Keep investing in the businesses you believe in. Buy the dips, average your costs, and let time work for you.

4️⃣Know yourself. When you understand your risk appetite, time horizon & goals, and you diversify, you’ll be better prepared to handle the heat.