Here are 7 proven strategies that will change how sell forever:

1. Price Framing

Compare the cost to something relatable.

Don't use the generic "All for the price of 1 cup of coffee"

If you're in the fitness industry.

You could compare your subscription to the bad habit the customer is replacing

This makes the purchase a rational choice

2. Subtle Decoy

Price the middle and top tiers very closely.

Provide a lot more value & features to the top tier.

The middle tier is simply a decoy.

It makes the top tier seem like an incredible deal by comparison.

3. Obvious Decoy

Price the middle and top tiers the exact same.

Provide much more value/features to the top tier.

The middle tier is simply a decoy to convey this value.

This makes it the obvious choice, a no-brainer.

4. Default Bias

People want to make fewer decisions.

Give them a default option and guide them.

Using words like 'Standard' and 'Regular' can help let them know this is the popular choice.

Add a visual letting them know it's the default option.

5. Anchoring

Set a large price beside your main product.

This raises the perceived value and sets a point of reference.

The standard option will be seen as a bargain.

6. Scarcity Pricing

Use this if you have a high-ticket product that relies on finite resources

Such as time.

Let the customers know that there are limited quantities.

This creates a fear of missing out and projects exclusivity.

7. Annual Discounts

Always find ways to incentivize people who commit to you for the long term.

You should reward them for trusting in your product.