Here are some ideas i can share with samson
To scale his mall-based business selling popcorn, crisps, dates, and mabuyu, Samson can employ several strategic initiatives. Firstly, he should expand his product range by introducing new flavors and varieties, catering to diverse customer preferences. Secondly, implementing combo offers and loyalty programs can incentivize repeat purchases and drive customer retention. Additionally, setting up an online ordering system with delivery services will expand his reach beyond mall visitors. Samson can also explore catering opportunities for events within or nearby the mall, further increasing sales potential.
Collaborations with other mall businesses, such as movie theaters or coffee shops, can amplify brand exposure and attract more foot traffic. Leveraging social media for marketing, engaging with customers, and running promotions will boost brand visibility and engagement. Offering free samples in the mall will entice potential customers to try his products, potentially leading to sales.
Regularly gathering customer feedback will provide valuable insights for product improvement and service enhancement. Furthermore, community engagement through local events and sponsorships will foster goodwill and strengthen ties with the community, driving long-term support for his business.
By implementing these strategies effectively, Samson can successfully scale his mall-based business, increasing sales and establishing a strong presence within the mall environment. #MESHCHALLENGE