"How a Mama Mboga Beat the Algorithm – and What You Can Learn From Her"

Last year, I helped a local mama mboga named Achieng from Kisumu take her hustle online.

She wasn’t tech-savvy. No laptop. Just a small smartphone and an even smaller budget.

But she had one thing many big brands forget: a powerful story.

We started with the basics:

Optimized her business name on Google My Business

Used keywords like “fresh vegetables Kisumu” and “affordable sukuma wiki delivery”

Posted daily photos of her vibandas, customers smiling, and short videos of her morning supply routine

She told her story through captions:

“This is Mama Janet, she’s been buying from me since 2014. Today she got 3 bunches for the price of 2 - loyalty matters here.”

Engagement grew. People started tagging her. Orders came through WhatsApp. By month 3, she was making more online than she did from walk-ins.

What worked?

✅ Consistency ✅ Local SEO ✅ Authentic storytelling ✅ Using platforms her customers already love – WhatsApp, Facebook, Google Maps

Lesson: You don’t need a huge budget. You need a real story, a clear value, and the right digital tools.

So whether you’re selling groceries, offering services, or running a side hustle – digital marketing isn’t optional anymore. It’s survival.

Start with where you are. Tell your story. Be searchable.

#DigitalMarketingTips #SmallBizGrowth