HOW TO PROMOTE YOUR BUSINESS DURING DECEMBER HOLIDAYS

1. Offer holiday incentives shoppers care about When it comes to developing holiday promotions to build your marketing around, it’s important to feature what customers care most about.

2. Be active on social media Social media should be an integral part of your holiday marketing strategy as it will be an integral part of peoples’ holiday shopping experiences.

3 Use Facebook ads to promote holiday deals and steals Build on your social media marketing strategy by dedicating some resources to Facebook advertising.

4. Focus on festive in-store shopping experiences As more shoppers plan to browse for gift ideas and buy in-store this season, you can entice new customers by creating festive and unique in-store shopping experiences.

5. Create a holly-jolly holiday referral program Word-of-mouth continues to be a winning strategy for small businesses. And, as over 80% of those we surveyed say they will turn to friends and family for information before spending this holiday season, it can be a big win for your holiday marketing plan.