How to Write a Killer LinkedIn Post That Gets Engagement

Ever written a post on LinkedIn and heard... crickets? Yeah, we've all been there. But let's fix that. Here’s how to craft posts that actually get people to stop scrolling, read, and engage.

1. Hook ‘Em in the First Line

People scroll fast. Your first sentence should grab attention. Try: ✅ A bold statement: “Your resume isn’t the problem. You are.” ✅ A question: “Ever wondered why your posts get no engagement?” ✅ A relatable scenario: “You stare at the blank screen, thinking… what do I even write?”

2. Make It Skimmable

Nobody likes a wall of text. Use short paragraphs, line breaks, and bullet points. The easier it is to read, the better.

3. Tell a Story or Share a Personal Experience

Stories make posts relatable and memorable. Instead of saying “Networking is important,” tell a story about how a simple LinkedIn DM landed you your dream job.

4. Provide Value – Teach Something

People love learning. Share insights, step-by-step guides, mistakes to avoid, or industry secrets.

Example: “Here’s how I optimized a client’s website and increased traffic by 50% in 3 months.” Then, break it down.

5. Add a Call to Action (CTA)

Want comments? Ask a question. Want shares? Say “Tag someone who needs this.” Want DMs? Say “Reach out if you need help with this.”

6. Use Your Voice – Be YOU

Nobody likes robotic, overly polished corporate talk. Write how you’d speak. Be real, be human.

7. Engage Back

You want engagement? Give engagement. Reply to comments, start conversations, and engage with other people's posts. The algorithm loves it.

Final Tip: Consistency > Perfection. Post, experiment, tweak, and repeat.

Now, over to you: What’s been your biggest struggle with LinkedIn content? Let’s talk in the comments!