I'd advise that he begins with a target market analysis. Slides are popular among youth and casual wearers, while doll shoes appeal to working-class women seeking comfortable yet stylish options. Understanding these distinct audiences and how to tap into them will be effective .
Given capital constraints, importing products would be cost-effective.He should source from countries like China or Turkey and find a reliable,verified shipping company and ensure the total shipping fees aligns with his budget.
He should set competitive prices that reflect the product's material, design, and quality.For him to stand out,he should offer a unique selling proposition like personalized customization i.e name engraving and ensure his shoes are comfortable and durable.
He should align his social media marketing with his target audience by identifying the platforms they frequent and creating engaging content tailored to those platforms.
He should consider recruiting university and college students as brand ambassadors. They can promote his products within their communities, earning commissions and discounts from the number of sales made.
Additionally, setting up a physical stall in high-traffic areas near the target audience can increase it's visibility and sales.
He should plan an efficient delivery system for local and national orders.
He should implement a customer engagement and loyalty program, offering discounts and free products for repeat purchases and referrals.
He should collect customer feedback for continuous improvement and maintain a robust accounting system for accurate financial tracking.
Last but not least he should commit his business plan,goals for the business and everything to God!