I found a crazy way to increase your website conversions. Not many people know this.
But I’d be sharing it with you guys…
Your website’s copywriting is probably losing you customers right now.
It focuses on you – and not the customer. It doesn’t make anyone WANT it bad enough.
The language is “fluffy” and not specific.
You have to make them WANT it more – this post will help you do that step by step – with specific actions you can take to improve your lead generation website’s copywriting and examples.
- BE BENEFIT-DRIVEN – USE “YOU” LANGUAGE OVER “US” LANGUAGE
So to our main order of business – why you should often write with “YOU” focused language:
⚫ I believe in Donald Miller’s concept that YOUR CUSTOMER is the hero of your brand story, and your company is just the guide.
⚫ Too many companies get obsessed with outlining every detail of their offering rather than telling the story of a successful engagement with them.
⚫ Help them imagine the successful implementation, the emotional outcome, or the confidence they’d have if they worked with you.
- CREATE URGENCY AND SCARCITY I’m not sure I can say it better than Dan Kennedy did in The Ultimate Sales Letter:
“Imagine your letter being read by a guy in an apartment in Cleveland, in the midst of a ferocious winter storm, with gusting winds and snow outside at thigh height.
You’ve got to get him so excited that he’ll get out of the chair in front of the fireplace, bundle up, slog through the snow, go out to his cold car, and drive down to the post office to get a money order and a stamp to send his order in rather than take the risk of waiting until tomorrow.”
How to do it:
⚫ Urgency – Hit em’ with short sentences, and short paragraphs.
⚫Survival – Focus on the survival aspects in your copy – the amygdala / lizard brain (the part of our brain that handles instinct and survival) is way more involved in decision making than most people understand.
- MAKE SURE YOUR LANGUAGE LINES UP WITH HOW YOUR NICHE TALKS ABOUT THINGS.
You may use certain language, but does your audience say it that way? Also – each ‘audience page’ serves them differently, including for companies and caregivers, using their language rather than generalisations.
I believe these will definitely be of help.
Pen drops… Till I write to you again.
However, If you are a business owner and you need an experienced Copywriter to write compelling copy for your products that’s sure to skyrocket your engagements and bring in sales.
Send me a message or make a call let’s talk…0710521779
Looking forward to hearing from you…