I've learnt that It's easy imagining running a business than actually running it.Not getting sales can be depressing especially if you're putting in hard work ,paying for ads and posting on a schedule. As an online business owner I've learned that sometimes going completely online isn't the key to a successful business despite it reducing cost on paying rent and some other legal expenses. For a startup with minimal social media presence, having a physical shop is better then do marketing online too.

Find a niche Do serious research