If you own both local or online business, GBP should be your backbone of digital marketing. Website follow for credibility then social media for engagement. GBP is a powerful tool that many haven't attained it's full potential.

GBP stands for Google Business Profile. This is a free and easy-to-use tool that lets you manage how you want your business to appear on Google’s Search, Maps, Local Finder, and Pack. Specially designed for local businesses in mind across different industries.