If you’ve ever struggled to save consistently, I get it.

Saving money consistently used to feel overwhelming — until I discovered how to make it simple and intentional using a Money Market Fund (MMF).

Here are 4 ways MMFs have supported my financial journey:

🔹 1. Emergency Fund When I went months without an income last year, my bills still got paid — because I had built an emergency fund through my MMF. It gave me something most people underestimate: peace of mind in uncertain times.

🔹 2. Birthday Sinking Fund Earlier this year, I started saving for a birthday dinner with friends. Midway through, I changed course and booked a solo trip to Mombasa instead. Having savings gave me options — and the freedom to celebrate in a way that felt true to me.

🔹 3. Investment Fund As a first-generation graduate, long-term investments like bonds felt out of reach. MMFs helped me start small, save consistently, and eventually access investments with higher entry points — one step at a time.

🔹 4. Upskilling Fund Growth requires investment in knowledge, tools, and skills. I saved up to buy a DJI OSMO Pocket 3 to improve my video content. I also enrolled in short courses that have helped me enhance the quality of services I provide — and increase my earning potential.

💡 This year, I’m using the ETICA MMF to save KES 100,000 by December.

We’ve created a community to make this journey easier — with accountability, guidance, and practical tools.

Comment “SAVE” below if you’d like to join the challenge.

Or create an Etica MMF account here https://clients.eticacap.co...

If you’ve struggled to save consistently, this could be the structure you’ve been looking for.

Let’s grow together.