In Africa, especially in Kenya, when a business starts struggling, people don’t always blame poor marketing or bad customer service — nooo. They’ll be like, “Hii biashara lazima imekaliwa. Let’s sprinkle some kamuti on it.” 😅😂 Kamuti is that mysterious "business booster" — a lucky charm, some herbs, a whispered prayer at midnight, and maybe a goat disappearing suspiciously the night before your shop reopens. Suddenly, customers start flowing like it’s a supermarket on Black Friday.😂 Then there’s the classic stereotype: “Hii biashara lazima iwe ni ya Mkikuyu. Wao hujua biashara. Wanazaliwa na float and till.” 😂 According to some, a Kikuyu baby comes out knowing how to balance books and scout for suppliers ! But in real life, some people believe in all kinds of juju, shortcuts, and charms to stay afloat in business.

👉🏽 So, as a young entrepreneur — be honest — have you ever met someone who swears by kamuti, or even tried it yourself? 👀🪬 #HustleDiaries #KamutiVsMarketing