In marketing, there is something called USP (Unique Selling Point).

USP is the one feature or the perceived benefit of a good which makes it unique from the rest of the competing brands in the market. It is that very reason which motivates a buyer to purchase that product even though it might be costlier than other products. When you are able to create a USP for your business, people in need of your product start looking for you.

Happy Weekend wasee.