''Kanzu ndio mpya, shehe ni yuleyule''

Is a Swahili saying that means only the outward appearance has changed, but the inside remains the same.

It feels like that with modern branding, a company only changes the packaging and the brand colours; but the quality of the product remains the same or in some cases, they even dilute the quality of the product😔.

How can you re-brand yourself to make more sales?