MARKETING STRATEGIES

4. Capitalize on short-term plays.

Start scrappy. As you scale, it's critical to see ROI sooner. This will give you the momentum and cash flow to put toward larger projects, long-term plays, and more sustainable growth models.

Tactics that take time to build (such as SEO) are poor fits for your primary initiatives because you won't see a return soon enough for your liking. If you have enough resources to start there, great, but don't put all your eggs in that basket.

If you have evidence that people are taking to Google with purchasing intent for your particular solution, you may find that paid ads will give you that short-term ROI.