Meshers, let’s talk about dead stock. How do you recover from it? Because let’s be honest—it’s already a loss on its own. You restock bidhaa expecting movement, but with time hakuna customers. The worst part? It’s not something that can spoil… but it’s just sitting there holding your cash hostage. Plot twist—your money is stuck in stock. I have a friend running a jersey business. Now most leagues are almost over, and he’s forced to sell jerseys at almost half price just to move stock. New designs are already out, so he has to clear the old ones. It’s painful, but necessary. So Meshers: Do you hold and wait? Do you discount and take the loss? Or do you find creative ways to move the stock? How do you deal with dead stock in your business?