Meshers the mango season is here ! Mango season runs from November to March with the peak harvest in January and February. This is a great time for Kenyan youth to invest in the mango business. Here are some ways to do so:

1. Buying and Selling Mangoes

• Source mangoes from farmers or wholesalers: Identify areas where mangoes are grown in abundance, such as Makueni, Machakos, and Embu counties. You can either buy directly from farmers at farm gate prices or from wholesalers in major markets like Marikiti in Nairobi.
• Transport and store mangoes: Ensure proper transportation to minimize damage and spoilage. If you plan to store them for a while, invest in proper storage facilities to maintain freshness.
• Sell mangoes in local markets, supermarkets, or online: You can target different customer segments by selling in various locations. Consider online platforms and social media to reach a wider audience.

2. Value Addition

• Process mangoes into products: Explore opportunities to add value to mangoes by processing them into juices, jams, dried mangoes, or chutneys. This can increase their shelf life and profitability.
• Package mangoes attractively: Invest in appealing packaging to make your products stand out in the market.

3. Mango Farming

• Lease or buy land: If you have access to land, consider leasing or buying land suitable for mango farming.
• Plant high-quality mango varieties: Research and choose mango varieties that are in demand, such as Apple, Tommy, Kent, or Keitt.
• Use modern farming techniques: Employ modern farming practices like irrigation, fertilization, and pest control to maximize yields and quality.

4. Exporting Mangoes

• Partner with established exporters: Collaborate with experienced exporters who have access to international markets.
• Meet export standards: Ensure your mangoes meet the required quality and packaging standards for export. Tips for Success:
• Conduct market research: Understand the demand, prices, and competition in the mango market.
• Build relationships: Network with farmers, suppliers, and potential buyers.
• Maintain quality: Focus on providing high-quality mangoes to build customer loyalty.
• Manage finances: Keep track of your expenses and income to ensure profitability.
• Embrace technology: Utilize mobile apps and online platforms for marketing and sales.