One day, while selling a product priced at 5000/-, I received a call from an Indian customer. As we spoke, I noticed something in his tone that made me reconsider the price I quoted. Thinking quickly, I decided to increase the price and informed him that the product now cost 8000/-. To my surprise, instead of being put off by the higher price, the customer seemed intrigued and even questioned if the product was genuine since it seemed surprisingly affordable.

Intrigued by his reaction, I realized that I had underestimated the perceived value of the product. Despite raising the price by a clean 3000/-, the customer was still interested. From my sales expertise, I knew I couldn't afford to lose this opportunity, so I smoothly explained that the 8000/- was a discounted rate available only for purchases of four units or more. For purchases of fewer than four units, the price would be 10000/- plus per unit.

Relieved by the explanation, the customer decided to take advantage of the discount and placed an order for eight units. Considering I was buying the product at 3000/- he made my day

A similar case occurred when I was selling on Jumia, where I operated two shops with different price points for the same product. One shop at 5500/- and the other shop at 12000/- . Surprisingly, I received numerous orders from the shop that offered the product at 12000/-, indicating that customers' perceptions and preferences can be diverse and may not always align with conventional expectations.

Successful salesmanship lies in grasping the nuances of customer behavior, pricing strategies, and the perceived value of products. It's important to adapt and tailor approaches to meet the diverse needs of clients. Understanding the dynamics of customer behavior and preferences can lead to increased sales and profitability in the long run.