Pricing strategy is an important decision for any business, including a shop. However, whether or not to price lower than other shops to make more in the long run depends on several factors.

Firstly, pricing lower than other shops can attract more customers, which can lead to higher sales volume. This can be beneficial for businesses that have high fixed costs, such as rent or overhead expenses, as it can help spread those costs over more sales.

On the other hand, pricing too low can also imply lower quality, which can deter some customers who are willing to pay more for higher quality products or services. Additionally, pricing too low may not be sustainable in the long run, as it can lead to lower profit margins and limit the ability of the business to invest in growth or innovation.

Therefore, a better strategy would be to price competitively, taking into account factors such as the quality of the products or services, the target market, and the overall market demand. It is also important to regularly review and adjust pricing strategies to remain competitive and profitable.

Pia kumbuka that , pricing lower than other shops may be a viable strategy in some cases, but it is not a one-size-fits-all solution. A well-informed pricing strategy should be based on a thorough understanding of the market and the business's unique characteristics and goals.