Pricing Strategy Tactics

If your company has a brand new product or service which it wants to push inside a new market there are some very interesting pricing strategies which can help you grab customers attention immediately.

If you know you are inside an e-commerce market in which customers buy primarily based on the cost of a product, you have some unique pricing strategy tactics at your disposal.

Drop prices significantly below your competitors for a limited time

Offer deep discounts for repeat purchases

Create a coupon system for you customers

Volume based pricing for larger purchases

Offer rewards and points

Give away products in exchange for customer referrals

These pricing strategies have the ability to help you gain immediate market share for a product or service.

They also allow you to get your business noticed by people who have never heard of you. Before you apply these pricing strategies inside your online business, it’s important you carefully analyze all pricing components used by your competitors.