Pricing without feelings — that’s where real business starts.

Too many people are out here selling like they’re negotiating peace treaties.

You say, “It’s 5,000,” then blink twice and whisper, “but we can talk.”

Why? You didn’t whisper when paying your supplier. You didn’t negotiate. You only develop humility when it’s time to charge for your work.

You price like a vibe; you earn like a rumor. You charge depending on the client’s mood, your emotions, or how broke you feel that week. But that’s not business — that’s gambling.

Know your costs. Know your time. Know your worth.

If your price doesn’t scare the unserious, it’s too low.